Station Profile

 Format & Call Letters

Sports Radio - WBNS-AM

Format Description

1460 ESPN Columbus is the flagship home of the Ohio State Buckeyes Football, along with Men’s and Women's Basketball. We're also Central Ohio's home to Cleveland Indians baseball, as well as Ohio State Men's Hockey, Ohio State Men's Baseball, and Ohio State Women's Basketball.

1460 ESPN mixes today's top syndicated ESPN sports personalities, along with the very best NFL, NCAA, and  NBA play by play.

1460 ESPN is where sports fans come first. We have affluent fans that love to debate & discuss sports. Get the day's top sports stories on 1460 ESPN.

1460 ESPN listeners love debating the top stories in sports, getting behind the scenes look at the life of popular athletes, and listen to get an in-depth look at sports players, teams, personalities, and much more.

1460 ESPN engages passionate fans who stay connected to their schools through sports.

1460 ESPN is targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

1460 ESPN gives you top-quality shows and exclusive programming to connect affluent sports fans with their favorite sports teams and players.

Lifestyle Profile

1460 ESPN targets homeowners.74% of 1460 ESPN listeners own a home.  A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

24% of 1460 ESPN listeners plan to perform a home improvement project in the next year.

Over 8 in 10 of our listeners are 35+.and have high disposable income.

1460 ESPN dominates men! 83% of 1460 ESPN are men and 17% are female.

1460 ESPN listeners have spending power. %37 of 1460 ESPN listeners earn over $100,000+ a year.

19% of 1460 ESPN listeners plan to purchase a vehicle next year.

25% of 1460 ESPN listeners own a business. 

65% of 1460 ESPN listeners have attended some college.

68% of 1460 ESPN listeners have investments. 

Spending: 1460 ESPN targets listeners with purchasing power.  

 1460 ESPN Listeners Are Active Consumers

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras. 
-Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month.
- In the past year purchased men's and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Investments: 1460 ESPN targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 1460 ESPN attracts listeners who actively participate in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

1460 ESPN has a wide demographic appeal with consumers who have high disposable income!

We Live Here

1460 ESPN has committed to super-serving the community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community.

At 1460 ESPN we love taking part in community events and getting behind local causes that affect our listeners.

1460 ESPN is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

1460 ESPN Is Built For Advertisers

1460 ESPN is unique from other radio formats. Due to the nature of this format, people listen to 1460 ESPN differently.

1460 ESPN is a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest from sports events and stories. 1460 ESPN listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on 1460 ESPN.

Connect with young, upscale, educated, and highly engaged sports fans.

1460 ESPN is a great investment delivering the very best results for your business.

1460 ESPN Features The Best In Sports Programming

1460 ESPN features the best in Sports Programming Weekdays. 

M-F 6a-10a Keyshawn, JWill, and Zubin
M-F 10a-12pThe Dan LeBatard Show with Stugotz
M-F 12p-2p Greeny
M-F 2p-4p The Max Kellerman Show 
M-F 4p-7p Chiney and Golic Jr.
M-F 7p-9p Spain and Fit

1460 ESPN gives you top-quality shows and exclusive programming to connect affluent sports fans with their favorite sports teams and players.

 If You'd Like To Find Out More How Radio
Can Help You Grow Your Business Click Here